Public Relations and Advertising

Program description:

Area of studies:
42.03.01
Public Relations and Advertising

Branch of science:
Social Sciences

Institute:
Graduate School of Economics and Management

Degree awarded:
Bachelor's degree

Intake Year:
2019-2023

Mode and duration of study:
Full-time: 4 years
Extramural: 5 years

Languages:
Russian

Title: Advertising and Public Relations

Duration of study: 4 years

Code: 42.03.01

Credits: 240 ECTS

Language of instruction: Russian

Cost of education:

Head of the program: Golubkova Ekaterina Alexandrovna

e.a.golubkova@urfu.ru

Description of the educational program

The mission of the advertising and public relations educational program is to train highly qualified specialists who are able to manage communications as strategic resources of the organization and confirm their contribution to the overall success with creativity, expansion of production and increase in business value, social responsibility and better human relations. The basis of their professionalism is development of personal qualities and a set of competencies acquired in the conditions of academic, social and professional mobility.

Professional perspectives of graduates in this field are related to the following activities:

• head of communications (press officer),

• advertising manager, public relations manager,

• marketer,

• image maker,

• PR consultant

• copywriter (advertising copy specialist), speechwriter (speech writer),

• editor of the corporate edition,

• journalist

• creator

• advertising designer,

• promoter

• merchandiser,

• event manager (event creation and organization manager),

• brand manager,

• PR manager in crisis management,

• sales manager,

• developer and editor of a corporate site, etc.